Sophia is a design director partnering with founders and companies across arts, commerce, culture and technology in New York. Through strategic design direction and storytelling she translates business ambition to compelling artefacts. Sophia’s experience spans art direction for the international architectural lighting design firm, L’Observatoire International; where she supported the design team on a range of projects from RFP and proposal development to design execution for projects helmed by Frank Gehry, Steven Holl and Jean Nouvel. She co-founded a design studio, Thinkcraft, which privately consulted for a number of larger NY ad agencies and has led internal design teams on projects for Uber, Verizon and Meta.

Sophia Has a BA. and MA. in Creative Media and Design from the Royal Melbourne Institute of Technology.