Amodern Alchemy was built from the ground up as a considered response to a crowded, poorly differentiated CPG supplement market. As design director, I led brand positioning, product development, and creative direction — shaping everything from formulation philosophy to packaging to the visual language that set the brand apart in a category defined by clutter. That design lens extended into the full build: sourcing, manufacturing, co-packing, and distribution, all developed alongside my co-founder to ensure the brand's values held up from concept through to shelf. The brand achieved B Corp certification early, a resource-intensive process for a company at that stage, undertaken because it mattered to how we communicated those values to customers.

Amodern Alchemy was built from the ground up as a considered response to a crowded, poorly differentiated CPG supplement market. As design director, I led brand positioning, product development, and creative direction — shaping everything from formulation philosophy to packaging to the visual language that set the brand apart in a category defined by clutter. That design lens extended into the full build: sourcing, manufacturing, co-packing, and distribution, all developed alongside my co-founder to ensure the brand's values held up from concept through to shelf. The brand achieved B Corp certification early, a resource-intensive process for a company at that stage, undertaken because it mattered to how we communicated those values to customers.