Spencer's Spa engaged me to lead design direction across the brand's digital and physical touchpoints over the course of a year. The work spanned identity, spatial design, and digital presence — establishing a consistent visual language that could move between the treatment room and the browser without losing its sense of quiet, considered luxury. Rather than a single deliverable, the engagement functioned as an ongoing design partnership: shaping decisions as the brand evolved, from early creative direction through to final execution across channels.

Spencer's Spa engaged me to lead design direction across the brand's digital and physical touchpoints over the course of a year. The work spanned identity, spatial design, and digital presence — establishing a consistent visual language that could move between the treatment room and the browser without losing its sense of quiet, considered luxury. Rather than a single deliverable, the engagement functioned as an ongoing design partnership: shaping decisions as the brand evolved, from early creative direction through to final execution across channels.